Mar 06
I was lucky to have the opportunity today to attend the Omniture Summit hosted in the Grand America Hotel in Salt Lake City, Utah. The Omniture Summit is an annual event where online marketers get together from around the world to network with other professionals and learn more about their trade.
Seth Godin, a marketing guru, presented to over 2,000 people on a few abstract marketing concepts. Seth made some points about marketing that I feel are worth noting:
- Past forms of marketing, which were previously tried and true, are no longer performing
- Being a huge company with tons of money doesn’t mean people are going to want to visit your website
- Marketing isn’t just about dumping money into AdWords, it’s about building a product or idea worth talking about to begin with
- Good ideas spread. Successful marketing is all about being remarkable, or in other words, having people value your idea enough to make a remark about it
- The best marketing is marketing done by customers who believe in you and want to talk about to their associates
Seth’s presentation was stellar. For more information on his ideas and books, see his website.
One Response to “Seth Godin’s Presentation at the Omniture Summit ‘08”
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March 7th, 2008 at 3:15 pm
[...] read more of the details of Seth’s talk, you can read Kirk’s or Rob’s blogs (as they describe more of his talk) - or look at Seth’s new book: [...]