Kirk Ouimet

Search engines use keywords in a web site’s URL to determine site content and ranking. Knowing this, it is important to form your URLs to be as search engine friendly as possible.

My latest web project is a collection of web-based network tools. I originally wrote the site with URLs formed using camel case like this:

http://www.yougetsignal.com/openPortsTool/

Search engines have a difficult time understanding what the term openPortsTool means. Matt Cutts, from Google, recommends separating terms in the URL using dashes. Here’s my new URL:

http://www.yougetsignal.com/tools/open-ports/

Camel Case: loremIpsumDolor
Underscores: lorem_ipsum_dolor
Dashes: lorem-ipsum-dolor < - Use dashes in your URLs for better search engine placement

Reference: http://www.mattcutts.com/blog/dashes-vs-underscores/