I’m really excited to be taking a course on web analytics this semester at Brigham Young University. Over the past few years I have been heavily involved in web development and I have been using Google Analytics to track the visitors who come to all of my websites. Google Analytics has been particularly helpful to me by tracking traffic on my site www.socwall.com, a website focused on providing desktop background images. Here’s a snapshot of the primary data that Google Analytics provided me in the month of December for socwall.com:
Right now my understanding of web analytics is limited to my experience with Google Analytics. I’m excited to start working with other tools, particularly Omniture’s web tracking software. Some expectations I have for my experience in the web analytics course include:
- Learn how to identify more detailed demographic information about the individuals visiting my sites
- Learn how to identify what is driving traffic to my sites and how to maximize those drivers
- Learn how to optimize online ad placement to maximize site monetization
- Communicate with experienced professionals about the latest innovations in web analytics
I will use this blog to periodically post items that I find interesting about web analytics.
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January 17th, 2008 at 10:55 pm
It is good to see you are already using web analytics some. I also like your goals for the class. Perhaps one day in the not so far future, you will be the “experienced professional” that others will want to hear about your latest innovation in web analytics